The L1 retail store is located at 319 E Garfield Blvd inside the historic first “L” station, originally built in 1892 to transport visitors to the World's Fair. Since 2021, Arts + Public Life has renovated and operated the L1 Retail Store. All sales generated within the L1 Retail Store belong to the featured entrepreneurs and their brands.  

In March 2025, APL celebrated the grand reopening of the L1 Retail Store with an evening of fashion, artistry, and community connection. Our Entrepreneur-in-Residence, Peter Gaona, along with his Reformed School, has landed at the L1 Retail Store. He will showcase his unique designs along with curated selections of South Side brands at the L1 Retail Store through June 2026. 

Peter Gaona | Reformed School

Peter Gaona is a Chicago-based creative entrepreneur, arts administrator, and marketing strategist. He is the founder and creator of ReformedSchool, a brand specializing in handmade wearable art that blends fashion, education, and social awareness. Established in 2013, ReformedSchool creates unique accessories celebrating Black history and culture. In 2021, Peter expanded the brand by opening its first physical location as part of the L1 Creative Business Accelerator, an initiative by the University of Chicago’s Arts + Public Life supporting local entrepreneurs. In addition to his work with ReformedSchool, Peter is the Creative Director of Marketing at Deeply Rooted Dance Theater, where he crafts compelling brand narratives that elevate the organization’s impact. His career also includes roles in arts administration at The Chicago High School for the Arts, Columbia College Center for Community Arts Partnerships, and AileyCamp Chicago. With a background in dance and a passion for storytelling, Peter continues to merge creativity, culture, and community-driven initiatives in all his work.